08 February 2023, Mumbai
Myntra has launched Runway Icons. This is a dedicated store on the app, to enable easy discovery of curated premium ethnicwear for its consumers.
With an increased focus on elevating the overall experience and relevance for premium ethnicwear seekers, the store will present shoppers with a selection of customised trends and the latest fashion in the space.
Conceptualised and developed in-house, Myntra’s Runway Icons is a one-stop digital destination that offers customers more than 15,000 styles from brands which include House of Pataudi, Koskii, Suta, Aachho, Odette, Bunaai, Ambraee, Scakhi and Truebrowns.
Runway Icons is for Myntra’s shoppers who have consistently shown a strong affinity towards the premium ethnicwear category. This proposition will offer a carefully curated selection of the most in-trend looks and apparel from the ethnic fashion ecosystem.
With the rising popularity of D2C brands in the ethnicwear space, Runway Icons will give the brands a platform and an opportunity to present their collections in a unique manner to Myntra’s discerning shoppers. Brands and retailers’ focus on ethnicwear is continuously increasing.Demand for ethnic wear and clothes has significantly surged as compared to the last few years.
Consumers celebrating festivals and attending weddings have turned to ethnic wear in a big way.
