Clovia hits 50 store mark, aims 50 more

14 February 2023, Mumbai

Clovia has opened a store in Chandigarh. The new Chandigarh store measures 550 sqft and has a bright, youthful interior. The store which offers a differentiated retail experience to customers retails Clovia’s full range of lingerie, sleepwear, lounge wear, and accessories.

Clovia’s personal care brand Skivia is also available in the new store. This is the lingerie and clothing brand’s second store in Chandigarh, the eleventh in Punjab and the fiftieth overall.

By the end of the 2023 financial year, Clovia aims at having a total of 100 exclusive brand outlets across India. Clovia has also launched a Valentine’s Day collection, which features a range of heart printed sleepwear and lounge wear as well as lace underwear and accessories. Clovia works at introducing the best of styles and products and exceeding expectations every time customers visit the store or shop online.

Tier II and III towns account for 60 per cent of the lingerie and innerwear brand’s business. Clovia started operations about eleven years ago. Bras account for some 65 per cent of its sales while its activewear category accounts for over ten per cent of its revenue in addition to the nightwear category, which accounts for over 15 per cent of the total revenue.

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