14 February 2023, Mumbai
Power Sutra offers women customised clothing of all sizes.
The premium clothing brand offers women an extensive selection of top-quality, authentic clothing all over India. Power Sutra provides a specialised clothing line in sizes XXS to 15XL so that women of various shapes and sizes can choose outfits that perfectly match their needs. The brand offers a wide selection of clothing for every occasion, ranging from trousers, tops, evening gowns, sheath dresses, culottes dresses, blazers, jackets, jumpsuits, skirt suits, and pantsuits.
Along with being size inclusive, Power Sutra also has another USP, which is personalisation. It gives customers the opportunity to get their clothes tailor made which perfectly fit and enhance their bodies.
The realm of fashion is an ever-evolving one and sometimes revolutionary things happen. In recent times, the concept of body positivity has been a significant topic in fashion. Body positivity seeks to educate the public on how popular media narratives influence and how individuals perceive their bodies, including how they feel about food, exercise, clothing, health, identity, and self-care. Along with body positivity, the concept of size inclusivity has also emerged.
Designers and fashion brands have started the practice of representing a wide range of body shapes and sizes.
