08 July, Mumbai 2025
A leading fashion, beauty, and lifestyle e-commerce destination in India, Myntra has launched a new groundbreaking shoppable lifestyle content platform, Glamstream. This innovative platform seamlessly blends entertainment, fashion inspiration, and instant purchasing, aiming to redefine how young Indians engage with both content and commerce.
Leading this industry-first initiative, Myntra has partnered with music label 0075 Pentertainment as the official fashion partner for Badshah's highly anticipated track, ‘Jordan.’ This song marks India's first shoppable multi-brand music video, showcasing 17 curated looks that are all immediately available for purchase on Myntra. Fans can get an exclusive preview on Myntra Glamstream and instantly shop these looks, solidifying Myntra's position as the go-to destination for celebrity and influencer-led lifestyle content.
The platform features over 100 celebrities, offering their unique style and insights directly to viewers. Users can anticipate diving into 15 exclusives and more than 4,000 episodes of shared premium content, presented in diverse formats including music videos, vlogs, styling guides, fashion features, podcasts, fictional shows, and talk shows. Complementing this celebrity and influencer content, Glamstream also integrates content from Ultimate Glam Clan (UGC) - Myntra’s thriving shopper-creator community, boasting over 1 million registered creators.
Glamstream offers an impressive 500+ hours of premium, bite-sized, binge-worthy content. Viewers can look forward to exclusive content from a stellar lineup of stars, including Vijay Deverakonda, Tabu, Zeenat Aman, Raveena Tandon, Tamannaah Bhatia, Khushi Kapoor, Bhumi Pednekar, Malaika Arora, and other renowned personalities from Bollywood, OTT platforms, and the digital creator ecosystem.
Sunder Balasubramanian, Chief Marketing Officer, Myntra, affirms, with Glamstream, Myntra is doubling down on making shopping entertaining and engaging like never before. One-of-a-kind platform, Glamstream offers young shoppers an instant access to trends and the best of fashion, all in one fun package.
The Glamstream experience is conveniently housed within the Myntra app, accessible via a prominent floating action button on the homepage, making fashion inspiration and purchase more accessible than ever.
