17 June, Mumbai 2025
Fashion-tech brand Newme has launched its maiden workwear collection in collaboration with actor and Gen Z style icon Anushka Sen. Aptly titled, ‘WorkSenItly’ the collection was co-created with Sen to empower young women to express their individuality in the professional sphere.
Boasting of over 500 styles, the collection features contemporary pieces like oversized blazers, co-ords, wide-leg trousers, and soft tailoring. The color palette of the collection focuses on muted and pastel shades, designed to reflect confidence and creativity for a generation just beginning to enter the workforce.
Sumit Jasoria, Co-founder and CEO, Newme, says, partnering with Sen brought authenticity and vibrant energy to the collection, which perfectly mirrors Gen Z’s work and lifestyle habits.
The collection launched with a campaign titled #StaySenAtWork, encouraging young consumers to embrace their full selves at work. The 'WorkSenIty' collection is readily available on Newme’s app, website, and across its over 14 experience stores, signaling the brand’s evolution alongside its dynamic customer base.
