Nivedita Mathur launches new online womenswear & homeware brand ‘Plumarii’

14th July 2021, Mumbai:

Jaipur-based designer and entrepreneur Nivedita Mathur has launched a womenswear, homeware, and furniture online brand ‘Plumarii’ featuring hand embroidery and a relaxed aesthetic.

The brand has launched its e-commerce website alongwith the spring/ summer 2021 collection.

The collection adds floral embroidery to everything from dresses to cushions to wardrobes.

Plumarii takes its name from the Latin word for ‘embroidery’ and has a highly feminine aesthetic mixed with wearable, casual silhouettes.

The brand’s first collection has a pastel colour palette and textiles used include locally sourced Khadi, linen, and silk.

For its first collection, the brand translated the beauty of floral motifs quite literally onto the cloth.

It took the imprint of a flower onto butter paper and then transferred it to the cloth.

This template or khaka is what makes each product so special. In future, the brand aims to aims to design clothes that people can love and wear for a lifetime.

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