Not so Pink redefines work wear for women

29th October 2021, Mumbai:

Not So Pink, a body-inclusive western work wear brand, has joined hands with body-positive influencer Sakshi Sindwani to encourage women of all sizes to embrace their curves.

The brand redefines business fashion with a focus on tailoring western business ensembles to fit Indian body types and sizes. The brand is a result of thorough research on Indian body type and is unique in its offering-trendsetting designs available across sizes--right from XS to XXXL.

With its recently launched campaign, Not So Pink wants to break preconceived norms of work attire. The campaign, in association with body-positive influencer Sakshi Sindwani, will speak the language of women at the workplace and bring about the vibrant change required in the Indian corporate environment with its range of fashionable western work wear that's made in trendy styles to fit a range of sizes.

Through this campaign, Not So Pink is bringing in a new conversation about enabling fashion for the body, and not the other way round, especially for the naturally curvaceous Indian body type. The campaign will showcase the brand’s figure-friendly and bright dresses that give a spin to the otherwise drab wear which redefines office attire for most Indian women.

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