Nykd by Nykaa Showcases Latest Intimatewear Collection at INTIMASIA 5.0

21 January 2023, Mumbai

Nykd by Nykaa , the brand will be showcasing its products at INTIMASIA 5.0, a leading platform for the intimate apparel industry in South Asia, in February 2023. INTIMASIA 2023 is scheduled to be held from 20th to 22nd February 2023 at Bombay Exhibition Center, Mumbai.

Nykaa, a leading online and physical retail marketplace for health and beauty products, has announced the launch of its new intimatewear line, Nykd All Day.

The brand, which was founded by Falguni Nayar in 2012, has expanded to include a range of bras, panties, sleepwear, shapewear, and accessories that provide both comfort and fashion.

"At Nykd, a brand by the House of Nykaa, we've made every effort to simplify your lingerie experience with products that provide comfort round the clock and seamlessly fuse fashion with function for an elevated everyday look. Our lingerie is easy to love and live in and feels like your second skin," said Nykd by Nykaa.

In addition to its clothing line, Nykd by Nykaa has also created a Bra Advisor, a digital solution that helps customers better understand their bodies and choose the products that are most suited to them.

"As an inclusive, body positive brand built on the pillars of convenience, comfort, and tech, I am certain that this expansion will allow more consumers to see, touch and experience our wide range," said Preeti Gupta, Business Head of Nykd by Nykaa, Gloot & Kica. "Nykd has been well received across the consumer spectrum and the new in-store experience makes it accessible to even more people.

Over and above, as a brand, we will use our voice to support real women and celebrate real experiences (the good and bad!) which so often get glossily overlooked in today's world of social media."

INTIMASIA 5.0 would be featuring 200+ Prominent Brands on Innerwear, Thermals, Shapewear, Sleepwear, Loungewear, Swimwear, Activewear, Sportswear and Socks. INTIMASIA also has a dedicated sourcing section which would feature another 100+ Raw Material Suppliers presenting Fibers, Fabrics, Laces, Elastics, Trims, Accessories, Labels, Packaging and Machinery.

The show is expected to gather a footfall of over 15000 Retailers and Distributors from India and neighboring countries. This would be the largest trade event that India would witness for a particular segment of the Textile and Apparel Industry.

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