Over 100 SMBs to launch 2,400 new products during 'Amazon Prime Day sale event'

20th July 2021, Mumbai:

Over 100 small and medium businesses (SMBs) including startups, women entrepreneurs, artisans and weavers will launch over 2,400 new products during the Prime Day sale event by Amazon India.

To be held from July 26-27, the Amazon Prime Day sale event will feature over 100 SMBs including startups and brands, women entrepreneurs, artisans and weavers across categories like home and kitchen, fashion, beauty, jewellery, stationery, lawn and garden, grocery, and electronics.

Over 75,000 'Local Shops on Amazon' sellers from more than 450 cities will make their India debut during the event.

Customers will be offer a widest selection of products while also supporting over a million artisans and weavers from Karigar, lakhs of women entrepreneurs from Saheli, and thousands of start-ups and brands from Launchpad to bounce back and accelerate their growth.

Amazon India had recently announced expansion of its fulfillment network in the country with the launch of 11 new warehouses and expansion of nine existing facilities to ramp up storage capacity ahead of the upcoming festive season and the Prime Day sale.

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These fulfillment centres (FCs) are located across states such as Maharashtra, Bihar, Gujarat, Assam, Rajasthan, Punjab, Delhi, West Bengal, Uttar Pradesh, Telangana, Tamil Nadu, and Karnataka.

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