Page Industries relaunches Jockey’s Versatile Bras for festive season
22 October 2024, Mumbai
Page Industries, the exclusive licensee of Jockey International Inc, has relaunched its popular ‘Bras as Versatile as I Am’ campaign, celebrating the dynamic lives of women. The campaign, perfectly timed for the festive season, highlights bras designed to support women in their various roles, moods, and lifestyles.
The women’s innerwear segment has seen significant growth, prompting Jockey to expand its collection. The campaign features bras tailored for work, lounging, travel, and daily wear, including options for strapless and plus-size needs. Each bra is made with premium fabrics to ensure comfort and support throughout the day.
Nihal Rajan, CMO of Jockey India, highlighted the brand’s dedication to recognizing and supporting women’s diverse roles. He explained that Jockey’s bras are designed to encourage women to embrace their individuality and strength, providing exceptional comfort and versatility.
The campaign will be promoted across multiple platforms, including TV, digital, social media, and exclusive Jockey Woman stores, showcasing the comfort and adaptability of Jockey’s bras.
Jockey has been a leader in the innerwear market for 25 years, and this relaunch reaffirms its dedication to innovation and meeting the needs of modern women.
