Pernia’s Pop-Up shop launches new womenswear collection in Mumbai

Luxury Indian fashion retailer Pernia’s Pop-Up Shop has launched a multi-brand ‘Bling and Beyond’ womenswear collection at its store in Mumbai. 

 To run until December 28, Pernia’s Pop-Up shop focuses on occasion and wedding wear from desPernia’s Pop-Up shop launches new womenswear collection in Mumbai
igners including Zwaan, House of Eda, and Namrata Joshipura among others. It organises various events across metros to boost its offline footfalls.  

A few of the events organised by the Pop-Up shop include designer meet and greets and themed shopping fairs. Pernia’s Pop-Up Shop stores recently hosted meet and greets with designers Kalista, Jayanti Reddy, Punit Balana, and Prisho.

Launched by designer and entrepreneur Pernia Qureshi, Pernia’s Pop-Up Shop showcases some of the noted luxury Indian fashion brands. Owned by Purple Style Labs, the business is run by entrepreneur Abhishek Agarwal.