Puma launches new brand in partnership with Dream11

Global Sportsewear brand Puma has collaborated with leading fantasy sports platform Dream11 to launch an exclusive brand called PUMAxDream11. The brand offers T-shirts, flip-flops and caps and will be available online on the FanCode Shop, at exclusive Puma stores and Puma.com.

Abhishek Ganguly, Managing Director, Puma India and South-East Asia, says, this collaboration will not only enable the brand to tap into the business opportunity in the category but also deepen its engagement with consumers. It will also give Dream11’s 100 million users access to sport-inspired merchandise infused with Puma DNA, he adds.

The collection is currently being launched across 70 Puma stores due to the current restrictions on retail stores The sportswear brand will gradually ramp up distribution across all its exclusive stores as restrictions ease out.