Puma ropes in Shanaya to connect with Gen Z

12 August 2023, Mumbai

Puma India has signed up promising young actor Shanaya Kapoor as its new brand ambassador, in a bid to connect with the Gen Z audience in India.

Kapoor is a popular figure on social media with over 1.8 million followers, and is set to make her debut in two major Indian film productions this year.

Great connect

Puma believes that Kapoor's image and personality will resonate well with Gen Z consumers.

As part of the association, Kapoor will front Puma's athleisure and performance wear lines, and will also be featured in a number of marketing campaigns for the brand.

Puma India is hoping that the association with Kapoor will help it to tap into the growing influence of Gen Z consumers in India.

Youthful

Gen Z is a major driver of growth in the Indian retail market, and Puma is looking to position itself as a brand of choice for this important demographic.

Celebs; In addition to Kapoor, Puma India also has a number of other brand ambassadors, including Kareena Kapoor Khan, Anushka Sharma, and Harmanpreet Kaur.

The brand is known for its association with celebrities and sports stars, and it is hoped that this strategy will continue to resonate with consumers in India.

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