Purple Turtle launches sustainable tees for children

07 November 2022, Mumbai:

Purple Turtle has launched T-shirts for children two to five years.

The T-shirts have been made out of skin-friendly fabric – soft, breathable 100 per cent cotton that infants, toddlers, and preschool-age children can feel comfortable wearing all through the day. Available in regular fit in three different sizes, these tees come in four bright colours – white, black, blue, and yellow.

The designs include cute, colourful animal characters seemingly ready to accompany kids on all their day-to-day adventures. The tees have been designed with fun, comfort, and style in mind. In line with the brand’s commitment to ensuring children’s safety and well-being, water-based and non-hazardous inks have been used for printing

Purple Turtle children’s T-shirts. Cotton is biodegradable and recyclable, so this collection will appeal to climate-conscious modern millennial parents who are increasingly shifting towards sustainable clothing options.

Purple Turtle, a leading children’s edutainment brand, is also toying with the idea of having more clothing lines for children, similar to the T-shirts – high-quality, fun, sustainable, and gender-neutral, all of which resonate with the spirit of Purple Turtle.

The children’s apparel market in India is growing at five percent a year. The market is primarily driven by the rising number of nuclear and double-income households in India.

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