05 November 2022, Mumbai:
SuperBottoms has a kiosk in Mumbai. With this, the direct-to-customer brand retails its range of eco-friendly baby-care products. The new kiosk is designed to build brand visibility offline and showcase its range of baby underwear.
This, the brand’s first kiosk, is aimed at creating a holistic phygital experience for SuperBottoms consumers. Following the launch, SupperBottoms plans to open six additional kiosks across India by March 2023. For a purpose-led brand like SuperBottoms, venturing to the offline channel is aimed at boosting awareness and helping attain scale via reaching a larger audience on-ground beyond digital.
Trained staff will assist customers in facilitating convenient shopping. The offline stores will ensure that SuperBottoms’ offerings align with consumers’ needs and wants. Having an offline presence allows parents to feel and touch the product and experience it for themselves before purchasing it. On the business front, since India is still a highly offline-oriented market, going online helps develop the category and get it to all parents in India.
SuperBottoms, based in Mumbai, is a children’s wear start-up and was launched in 2016.
The children’s wear market in India is mostly dominated by private labels -- big retailers, international brands, and just a handful of home-grown mono brands.
