UK-based premium womenswear brand, Raishma has entered into the Indian market with the launch of its first collection, ‘Full Bloom’ via e-commerce platforms such as Nykaa Fashion, Ajio, and Aza marks a strategic move to tap into India's dynamic fashion landscape.
Showcasing fusion-style dresses with floral prints, the 'Full Bloom' collection features silhouettes ranging from floor-length to midi styles. Spanning bright, neutral, and pastel hues, the color palette of the collection has been designed to evoke a sense of drama and breeziness while making a strong visual impact.
Combining controlled sculptural tailoring with modern elements in womenswear, the collection reinterprets basic essentials for contemporary tastes, says Islam.
Emphasisingwearability, fine craftsmanship, distinctive design, and sustainability, the 'Full Bloom' collection hopes to offer high-glamour options that resonate with the brand's ethos of mindful creation and community engagement.
With the brand’s presence extending beyond its flagship Marylebone showroom in London, Raishma has entered into collaborations with prominent multi-brand retailers across the UK and UAE, such as Namshi, The Huntress, Lux Fi, Little Black Dress, and Not on the High Street. Additionally, the brand reaches global audiences through its direct-to-consumer e-commerce platform.
The brand’s expansion in India will enable Raishma to empower women to embrace their unique style with confidence, further enriching the country's burgeoning fashion scene with its distinctive offerings.
