A direct-to-consumer fashion brand, The Pant Project, aims to generate revenues worth over Rs 100 crore within the next 24 months. The company also plans to expand its brick-and-mortar presence nationwide and enhance its bottom wear offerings by introducing more casual and athleisure options.
A specialist in custom-made bottom wear, The Pant Project recently secured $4.25 million in Series A funding led by Sorin Investments. The funding round was attended by investors such as MGA Ventures, Huddle, Dexter Ventures, Indian Silicon Valley, along with seasoned angels including ArjunVaidya, AvniBiyani, Nikhil Bhandarkar, and Vijay Taparia.
Established in 2020 by DhruvToshniwal and UditToshniwal, The Pant Project operates primarily through its e-tailor platform, offering tailored options for both men and women. Their own website constitutes the most significant sales channel, contributing to 65 per cent of total sales, complemented by physical stores in Mumbai and Bengaluru. The brand’s maiden funding round will play a crucial role in driving its next phase of growth and establish it as an omnichannel brand, states DhruvToshniwal, Co-founder.
MandarDandekar, Partner. Sorin Investments, adds, through its network and extensive experience in nurturing direct-to-consumer brands, the investment agency aims to bring strategic value to the brand.
