RajkummarRao has been roped as the brand ambassador for bewakoof.com
Known for his different and eclectic choices whether movies for big screen or OTT, Raohas done thought-provoking roles like Newton and Shahid to horror comedies like Stree and Roohi and heart-touching films like Bareilly Ki Barf. He is the most loved actor cutting across demographics and geography.
bewakoof.com is known for being unique as it too challenges set norms without being preachy. Launched in 2012 by Prabhkiran Singh, the online brand has become the fastest growing youth brand and is backed by marquee investors like IvyCap and Investcorp. The company sells 20,000 units of apparel and accessories a day and has a customer base of over 10 million.
The marketing campaign will see Rajkummar flaunting a range of quirky tees from Bewakoof as he makes the statement, ‘Puraane boring kapdo se banani doors hai, mere dost, thodibewakoofizaroorihai.
