Reddy opens store in Mumbai

16 November 2022, Mumbai:

Anushree Reddy has opened a flagship store in Mumbai. The store opened with an exclusive bridal wear collection and a resort wear collection for women and a comprehensive men’s wear offering.

The Bombay Edit is an exclusive line with new prints depicting flowers, lizards, and snakes. The store features eclectic décor from Reddy’s travels over the years to create an artistic, reflective atmosphere.

Reddy sourced antiques from Kerala and stones from Telangana to complement her handcrafted garments and accessories. Reddy launched her eponymous brand ten years ago and has become known for popularising pastel hues in the traditionally red bridal wear market.

The brand also retails men’s occasion wear, available in a similarly ethereal color palette. Her collection is a mix of old-world charm and contemporary elements that exude a pleasing color palette, beautiful floral patterns, and intricate zardozi embroidery. She creates sumptuous festive pieces.

She draws inspiration from vintage styles, and floral patterns and combines them with zardozi embroidery. Her collections are a dainty world of lace, tulle, and gossamer fabrics glorified with careful detailing of embellishments. Her silhouettes are elaborate and feature prints that are subtle. The resulting collections are full of glamour and drama.

She opened her first-ever shop-in-shop inside multi-brand retailer Ogaan’s boutique in New Delhi on December 10, 2019.

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