Reliance Brands acquires 51% stake in couturier label AJSK

21 April 2022, Mumbai:

Reliance Brands (RBL) has acquired a 51 percent stake in couturiers Abu Jani Sandeep Khosla (AJSK).

The partnership will accelerate the 35-year-old couture house's growth plans in India and across the globe.

It will enable the brand to strengthen India’s position as a creator finest fashion across the globe, believe the two designers.

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Based in Mumbai, the couture label Abu Jani Sandeep Khosla is renowned for its classic and elegant designs.

The fashion house features three other labels, Asal by Abu Sandeep, a diffusion, formal, occasion and wedding wear, womenswear label; Gulabo by Abu Sandeep, luxe pret separates, featuring casual and formal wear for women; and Mard by Abu Sandeep, a formal and occasion wear men’s label.

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The Mukesh Ambani-controlled oil-to-retail conglomerate, Reliance Brands is expanding its portfolio in the luxury and retail space.

In 2021, it entered a strategic alliance with designer Manish Malhotra’s brand and also made an equity investment in fashion designer Raghavendra Rathore’s company and Abraham & Thakore. At present, RBL operates 680 stores and 916 shop-in-shops in India.

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