05 August 2024, Mumbai
Reliance Retail plans to expand the retail footprint of its premium fashion and lifestyle store chain Azorte by opening up to 250 stores within the next two to three years.
The premium fashion and lifestyle store chain by Reliance Retail, Azorte opened its third store in Bengaluru, at the Vega City Mall. Hari Krishnan, Head-Visual Merchandising, Azorte, states, designed to cater to the fashion and lifestyle needs of women, men, and kids, the store features advanced amenities like smart trial rooms, self-checkout kiosks, interactive screens, and mobile scan-and-pay options, enhancing the shopping experience with technology.
Launched by Reliance Retail in September 2022, Azorte opened its first store in Bengaluru. The brand’s second store in the city was launched at the Phoenix Mall of Asia in April this year. Currently, Azorte boasts over 14 retail outlets across major Indian cities, including Mumbai, Ahmedabad, Hyderabad, Gurugram, Delhi, Bengaluru, and Pune.
As the retail arm of Reliance Industries., Reliance Retail operates a diverse portfolio of fashion and lifestyle brands, including Reliance Trends, Avantra by Trends, Fashion Factory, and Centro. Additionally, the company represents over 50 international brands such as Armani, Burberry, Diesel, Gas, Marks & Spencer, Superdry, Brooks Brothers, and Steve Madden, further solidifying its position in the global fashion landscape.
