22 July 2022, Mumbai:
Expanding its retail network, women’s fashion brand Salt Attire has launched two new stores in Mumbai. The brand offers an assortment of women’s work wear – pants, shirts, dresses, skirts, tops, etc.
The stores have opened at Phoenix Palladium at Lower Parel and Infiniti Mall at Mall. The stores offer customized clothing services besides readymade garments.
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Dipti Tolani, Founder, Salt Attire says, by offering clothes designed and fabricated for Mumbai weather, the collection caters to the fast-paced life of a woman in the city. It ensures extreme comfort and functionality at the same time. The collection is priced in the premium range, she adds.
Tolani says, compared to online retail, the offline, in-store experience is a better offering for customers who want to touch-feel the fabric and try on the garments first. Launched in 2017, Salt Attire plans to open multiple offline stores in major cities to further strengthen its offline presence by next year.
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