Shoppers Stop appoints CRO

10 December 2022, Mumbai

Arvind Rajagopalan is the head of customer care and chief retail officer of Shoppers Stop.

He has previously worked in the field of fashion and lifestyle retail for over 27 years and has diverse experience in the areas of business leadership, retail operations, channel management, supply chain, finance planning and visual merchandising. With his positive entrepreneurial attitude he is expected to bring long-term value to the organisation.

Shoppers Stop is one of India’s largest department store chains. For the second quarter Shoppers Stop had 40 per cent more customers than it did pre-covid. The department store saw strong sales driven by footfalls as well as eyeballs online. Categories which have seen a good surge are Indian wear, home, men’s wear, especially suits and jackets. Gifting as a category with things like watches also saw good growth. So there was a multi-category growth across Shoppers Stop stores. Shoppers Stop’s income increased 43 per cent for the second quarter. The momentum from last year and the first quarter of this year continued for the department store chain. Customer sentiments were reflected in footfalls, average selling price and average transaction value. The continued improvement in customer experience, engagement and improved data analytic capabilities provided the retailer the competitive edge to remain ahead of the curve.

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