Skechers inks five-year sponsorship deal with AIPA

Global lifestyle and performance brand, Skechers has inked a five-year partnership deal with the All India Pickleball Association (AIPA) as the official kit sponsor. This collaboration signifies Skechers' commitment to the burgeoning Indian sports market.

According to this agreement, Skechers will provide team India kits featuring a comprehensive range of performance-oriented apparel and footwear tailored specifically for pickleball enthusiasts. By aligning with AIPA, Skechers aims to reinforce its presence in India while catering to the evolving needs of athletes.

Arvind Prabhoo, President, AIPA, emphasises on the potential of the partnership to propel the growth of pickleball in India. He highlights, the shared dedication of both entities advances the sport and supporting players across different skill levels.

Rahul Vira, CEO, Skechers India, notes, as the Official Kit Sponsor of AIPA, Skechers is poised to expand the sport's reach and accessibility across India with its innovative Viper Court collection.

The Skechers pickleball apparel and footwear will be readily available through various channels, including the brand's direct-to-customer e-commerce platform, multi-brand e-commerce platforms, and retail outlets nationwide. This strategic distribution approach ensures widespread availability, catering to the growing demand for high-quality pickleball gear among Indian athletes.