16 September 2024, Mumbai
The power dressing brand of Aditya Birla Fashion and Retail, Van Heusen has appointed Bollywood actress Taapsee Pannu as its new brand ambassador for its Women’s Fashion vertical.
Known for her impactful performances, Taapsee embodies the spirit of the modern Indian woman—confident, purposeful, and always on the move—qualities that align seamlessly with Van Heusen’s mission to empower doers driving change in contemporary India.
Crafted to support the dynamic lifestyles of today’s women, Van Heusen's product range offers a blend of fashion and functionality across various occasions, including formals, casuals, travel, and evening wear. The brand’s collaboration with Pannu highlights its versatility.
Launched under the ‘Lead Every Role’ campaign, the partnership showcases Van Heusen’s contemporary, versatile fashion alongside Pannu’s bold and influential persona. The campaign will be widely promoted across major digital platforms.
Abhay Bahugune, Chief Operating Officer, Van Heusen, states, perfectly representing the ambitious, relentless woman of today, Pannu’s confident personality and strong sense of purpose resonate with the values of the brand and its customers. This partnership marks a significant step for Van Heusen as it continues to strengthen its position as India’s leading western wear brand for women."
Sharing her enthusiasm for the collaboration, Pannu adds, the brand truly represents the ambitious, self-made modern Indian woman. Its 'Lead Every Role' campaign it celebrates the versatility and drive of women."
With a growing focus on womenswear, Van Heusen has expanded its presence across more than 150 stores nationwide. The brand is also available at leading department stores like Lifestyle, Shoppers Stop, Pantaloons, and Centro, as well as online through platforms such as Amazon, Myntra, and its own exclusive website and app.
