The Kaftan Company to offer the widest range of loungewear to global buyers
12 May 2022, Mumbai:
India’s most recognized brand for Kaftans, The Kaftan Company, aims to offer the widest range of loungwear and kaftans to global buyers.
The company plans to achieve this by innovating with its designs and adhering to sustainable practices. In the last two years, it grew by 200 percent.
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Launched by Prakruti Gupta and Navin Rao in 2016, the Kaftan Company uses digital printing and natural fabrics to reduce waste generation and carbon footprint during its manufacturing process.
The company takes various steps, starting from design developments to production and dispatching, to ensure that all three dimensions of sustainability– environmental, social, and economic- are achieved to the maximum levels.
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Present on leading online platforms in India and local markets of UAE and Botswana, The Kaftan Company is looking to set up physical outlets in different cities and countries in the future.
It recently launched an app to enable customers to shop for the latest offerings.
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