India’s leading Kaftan brand, the Kaftan Company (TKC) inaugurated its debut physical store in Hyderabad. This milestone marks TKC’s transition from a digital-first brand to a prominent player in India’s retail fashion landscape.
Spanning 770 sqft, the TKC store is designed to offer a personalised and immersive shopping experience. It showcases a diverse array of Kaftans for men, women, and children, alongside enticing loungewear collections. Exclusive pieces curated specifically for the offline store allow customers to personally handle TKC’s high-quality fabrics and designs.
Prakruti Gupta Rao and Navin S Rao, Co-Founders, say, the store reflects TKC’s commitment to meeting customer demands and enhancing their shopping experience.
Looking forward, TKC plans to expand its footprint across major metro cities over the next 2-3 years. The brand’s collections are currently available on leading e-commerce platforms and it aims to expand globally while maintaining its sustainability ethos.
