Triumph International to launch new initiatives to boost customer engagement
19 November 2024, Mumbai
Triumph International aims to strengthen its connection with customers by launching innovative technology and impactful initiatives. Bhavin Devpuria, the Marketing Head - India and Sri Lanka, says, in future, the lingerie brand plans to focus on personalisation including offering AI-powered recommendations for online shoppers and bespoke fitting services within stores.
The brand has also set its sights on empowering women entrepreneurs and promoting body positivity. Its upcoming collections will merge fashion with practicality to adapt to the changing needs of modern consumers. Sustainability is a core value, with the company dedicated to creating eco-friendly and stylish products, according to Devpuria.
Triumph also plans to grow its physical presence by opening 15 Exclusive Brand Outlets (EBOs) in India by the end of next year. In Sri Lanka, the brand plans to expand within Colombo and explore opportunities in up-and-coming cities.
The brand is also experimenting with experiential retail to enhance the shopping experience. Its flagship stores are designed to deliver a luxurious and personalised environment, complete with professional fitting services and curated collections that highlight the premium nature of Triumph, elaborates Devpuria.
Though navigating the complexities of the Indian and Sri Lankan markets poses challenges, Triumph remains committed to evolving with its customers, balancing tradition, modernity, and style to meet diverse consumer needs.
