21 September 2024, Mumbai
Expanding its retail presence in the state, value fashion retailer Trooms has launched three new brick-and-mortar stores in Gujarat. Two of the new stores are located in Surat, in the Dindoli and Adajan neighborhoods, while the third opened in Ahmedabad’s Naranpura area.
Trooms’ store in Naranpura promotes its ‘fresh, fun, and super comfy’ kidswear collection. Catering to children from newborns to 14-year-olds, the store offers a wide range of affordable, western-style clothing and accessories featuring vibrant cartoon characters and colorful prints.
Most items in Trooms stores are priced between Rs 140 and Rs 490, making them accessible to a broad customer base. Alongside children’s wear such as graphic t-shirts, leggings, rompers, frocks, and trousers, the stores also offer a selection of loungewear for mothers.
With these new openings, Trooms now operates seven physical stores across Ahmedabad, Surat, and Gandhinagar. Featuring bright and minimalist interiors to showcase the colorful apparel, these stores are located in both malls and high street locations.
