20 September 2024, Mumbai
The official brand of the United States Polo Association, US Polo Assn aims to double its footwear revenue from Rs 250 crore to over Rs 500 crore in future, according to Shailesh Chaturvedi, Managing Director and CEO. The footwear category grew by over 30 per cent h last year.
With close to Rs 2,000 crore in overall revenue, the 15-year-old brand anticipates a compound annual growth rate (CAGR) of 15 per cent over the next three years, driven by category expansion, digitalisation, and an increase in retail space. Chaturvedi also targets a 12-15 per cent growth in Arvind Fashion's topline revenue.
US Polo Assn contributes 40-45 per cent of Arvind Fashion's revenue and recorded double-digit growth in both topline and EBITDA last fiscal year. The brand operates 450 exclusive brand outlets (EBOs), primarily in metro and Tier I cities, with around 25 per cent of its revenue coming from online channels, which are growing faster than the overall company average.
Currently, US Polo Assn. is focusing on its women’s category, which was relaunched last year. Additionally, the brand has partnered with His Highness Sawai Padmanabh Singh of Jaipur (Pacho) to create the US Polo Assn. x His Highness Sawai Padmanabh Singh Collection. This premium capsule line, which blends Jaipur’s royal heritage with sports fashion, is set to debut in the Autumn-Winter 2024 season.
