25 January 2023, Mumbai
Uathayam, based in Tamil Nadu, does ethnic fashion for men. The brand, founded in 2003, first gained widespread popularity with the launch of its line of iconic white shirts and dhotis, a traditional attire for South Indian men that is also considered a symbol of prestige, culture, and character.
The whiteness of Uathayam dhotis is believed to denote purity and perfection, and the clothing has become the most sought-after choice for traditional wear in the southern states. In addition to white shirts, Uathayam also manufactures and markets a range of vibrantly colourful shirts that are both stylish and comfortable.
The brand has now launched a wedding collection for men which includes a wide range of apparel, including sherwanis, kurtas, pyjamas, and more. Customers can choose from a variety of styles, colours, and fabrics to find the ideal look for any occasion.
Uathayam's commitment to quality and value has made it a popular choice among customers and the company is excited to continue building on its success. Customers have consistently returned to the brand for its excellent products and customer service, and the company is always looking for ways to improve and expand its product range. It is committed to delivering value and quality to customers and looks forward to continuing to grow and innovate in the future.
