19 October 2022, Mumbai:
Levi’s has upsized and relaunched its Chandigarh store. The new store, spread across 4045 sqft, in the brand’s cutting edge NextGen store format that is designed to give consumers an authentic and consistent expression of the Levi’s brand. It is digitally enhanced and with a lighter, modern and more open design elevating the experience for consumers to explore the store and collections.
By upsizing one of India’s best-performing Levi’s stores, the brand endeavours to bring consumers a seamless shopping experience conducive to finding the perfect pair of Levi’s jeans.
Through the revamp, Levi’s is set to tap into a new set of consumers establishing its foothold in the capital of two key cities. The store will feature the products the brand is loved for, from its iconic 501, Trucker jacket and logo tees to a range of jeans that promises a pair for everyone. It features the newest range of fits for women with looser, baggier and more relaxed trends and premium collections and collaborations.
Levi’s started its operations in India by forming a wholly owned subsidiary known as Levi’s Strauss India in 1994 and has grown invariably since then. The brand aims to strengthen its physical footprint in the country and abroad with better stores and consumer experience in 2022.
