06 April 2023, Mumbai
Aditya Birla Fashion and Retail's Planet Fashion is unveiling a new retail identity at its store in Dibrugarh, Assam. With over 175 stores across India, Planet Fashion offers the latest international fashion selections at affordable prices.
The new brand identity is complemented by product and packaging innovation aimed at attracting new-age consumers and improving their customer experience.
The flagship store in Dibrugarh, Assam offers an immersive shopping experience and showcases an extensive product portfolio across different levels. The ground floor features casuals, denim, and seasonal clothing, while the first floor offers formal shirts, trousers, and a wedding lounge with suits, blazers, and accessories.
Ms. Farida Kaliyadan, COO of Louis Philippe and Planet Fashion, expressed pleasure in launching the new retail identity in Dibrugarh, Assam, and emphasized the brand's focus on delivering value to customers through superior craftsmanship, an extensive product portfolio, and an unparalleled retail experience.
The new retail identity features a modern and sophisticated look, with a new logo in white, grey, and copper colors. Fixtures are designed to display a wide range of lifestyle looks, and abstract mannequins are used to illustrate brand stories and images.
Planet Fashion currently has 175+ stores across 155 cities in India, offering premium brands such as Louis Philippe, Van Heusen, Allen Solly, Simon Carter, and Octave under one roof. The brand aims to reinforce its new retail identity across markets as it strategically expands while maintaining its commitment to delivering value to customers.
