Apparel Group launches la Vie en Rose in India


31 July 2023, Mumbai

Apparel Group has made a significant move by launching the renowned Canadian lingerie and sleepwear brand, la Vie en Rose, in India. The brand's first store has officially opened its doors at the DLF Mall of India in Noida, with an expansive space covering 1,000 sq. ft.

Array of range

The store offers a diverse range of products, catering to the categories of lingerie, sleepwear, and swimwear. François Roberge, President and CEO of la Vie en Rose, expressed the company's enthusiasm for entering the Indian market, acknowledging the country's compelling economic growth and immense potential for the brand's success.


Apparel Group (India), emphasized the brand's vision to fill the existing gap in the lingerie and sleepwear industry in the country. In the coming months, Apparel Group plans to expand the brand's presence by opening two more stores at Mall of Millenium (Pune) in September and Mall of Asia (Bengaluru) in October.

These stores are estimated to have an average size of 1,200 sq ft. Targeting women in the upper middle segment, aged between 20 to 40 years, la Vie en Rose will adopt an omnichannel strategy in India. In addition to physical stores, the brand will also be available for purchase through its own website and other popular marketplaces like Myntra and Nykaa Fashion.

Marquee brands portfolio

Apparel Group boasts an impressive portfolio of international brands, operating across the USA, Canada, and Asia. In India, they manage several well-known names, including Charles & Keith, Victoria's Secret, Victoria's Secret Pink, Bath & Body Works, Aldo, Aldo Accessories, R&B, Inglot, Call It Spring, Tim Hortons, and Beverly Hills Polo.

With its omnichannel approach and strategic brand selection, Apparel Group continues to provide a diverse and appealing shopping experience to customers.

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