Arias goes the sustainable way

10 October 2022, Mumbai:

Arias, a brand floated by Lara Dutta, has dresses, jumpsuits, and shirts for children aged between 2 and 14.

All fabrics are carefully chosen with a preference for 100 per cent natural fibers such as cotton, viscose, and flax, among others. Arias also uses biodegradable plastic made of cornstarch, recycled seed paper, coconut, and sea-shell buttons as trims. The aim is to design responsible fashion while translating current trends into comfortable, chic, high-quality products. Arias focuses on producing clothing and accessories that reduce the fashion industry's environmental impact by using natural materials, trims, and eco-friendly packaging.

Many clothing companies are going the eco route and by this hope to educate children and make them conscious in their early years.

The fashion industry is at the center of an environmental crisis and is said to cause ten per cent of global carbon emissions. Sustainability is a much more complex ideology than simply increasing the number of green plants.

It is an approach that converges social, environmental, and economic strategies where people, the planet, and profit are all equally important. Female workers have long been celebrated and encouraged by the apparel industry. Most companies believe that strengthening women is as good as strengthening a family unit and the entire society.

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