Arrow gets new marketing head

26 September 2022, Mumbai:

Soumali Chakraborty is the marketing head of Arrow. She will lead Arrow’s strategic marketing and communications efforts to drive business growth. As part of the leadership team, she will be responsible for devising and executing Arrow’s marketing strategy.

Soumali has had a decade of experience in the textile and apparel industry. She joins Arrow after a stint at Soch Apparels, where she led PR, communications, social media, and influencer marketing efforts. She has previously held managerial roles at AbbVie, Arvind, and Mirah Hospitality.

She is a seasoned professional with a deep understanding of business dynamics and a strong balance of analytical and creative skills. She is a postgraduate in brand communications and digital marketing with a specialization in content marketing and marketing analytics. Soumali also has an MBA in marketing.

Arrow, a premium professional shirt wear brand, is a part of Arvind Fashions. Launched in India in 1993, the brand currently has over 200 exclusive stores and is available in over 1000 multi-brand outlets in 109 cities across the country.

It also sells on leading e-commerce platforms in India. Arrow, based in the US, is better known for its formal menswear collection for office-goers. Offerings under the Arrow brand include a broad assortment of apparel, including dress shirts, neckwear, sportswear, and accessories.

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