ASAHI KASEI: Introduces JAMÉ, 'FLUID-WEAR COLLECTION'
18 March 2022, Mumbai:
INTRODUCING JAMÉ, THE FIRST-EVER FLUID-WEAR COLLECTION, MADE WITH BEMBERG™ BY ASAHI KASEI.
Jamé’s concept.
Let’s start with the origin of the brand name. Jamé is inspired by the ancient Pay-Jamé: a piece of clothing that a woman or a man used to wear for fluid wellbeing 24/7 regardless of the activity, or the location, or duration time it is needed for.
It’s a comfy refined outfit to make people feel free.
Jamè’s values.
A revolutionary line of new-generation clothing, Jamé is designed and made in Italy, digitally printed and created to deliver wellness, style, and 24/7 comfort.
Environmental responsibility.
Every Jamé clothing is 100% recyclable and manufactured following a very contemporary and responsible made-to-order business model.
RELATED NEWS Sarah Borghi's Green Collection is back
Behind Jamé.
The original Jamé concept was created about a year ago by Patrizia Marforio and Niccolò Zucchi Frua, who - among other things - are design and material experts with an extensive background in the field of top-end home decoration.
Join our community on Linkedin
