Brands-To-Retail 08-07-2022 Hits: 1089

Asics: Gurugram's Ambience Mall Store Launched

Brands-To-Retail 08-07-2022 Hits: 1089

08 July 2022, Mumbai:

Japanese sports performance brand Asics has opened its new store in Gurugram @ Ambience Mall. The high-profile opening also saw Bollywood actor and brand ambassador Tiger Shroff attend the proceedings.

Asics India clocked wholesales of around Rs 200 crore last year. The company is witnessing a growth in the 'performance' segment, with the category accounting for around 60 per cent of total sales. It aims to be a leading sports brand in future.

ALSO READ Asics India signs cricketer Prasidh Krishna to promote sports in India

The online channel is expected to account for 50 percent of Japanese sportswear brand Asics’ total sales in India in the next two-three years. The company’s local arm Asics India is also expanding its retail network by setting up retail stores across the country.

Currently, digital sales account for 35 percent of its total sales in India, as per Rajat Khurana, Managing Director. This may increase to 50 percent in the next two-three years, he adds.

CREDITS: Fashion Network

Advertise in FAIR EXPRESS 2022