AstorMueller AG partners with the Gaurik Group for a new JVC titled, ‘nuvora’
Switzerland-based European footwear giant AstorMueller AG, which manages brands like bugatti, TT.Bagatt, and Salamander, has formed an Indian joint venture company titled,’ nuvora’ in partnership with the Gaurik Group, a leading Indian retailer that operates exclusive sgtores for international brands across India. Through this strategic move, AstorMueller aims to make India one of its biggest markets.
In a continent-sized market like India, where cultures and tastes vary from region to region, having a localized structure with decades of experience not only boosts nuvora’s growth significantly but also accelerates its market penetration. The brand’s identity continues to evolve, while its commitment to technology, craftsmanship, and community also remains strong. However, the speed of its growth, execution, and development keeps changing, says Sandip Baksi, CEO of nuvora.
nuvora plans to adopt a multi-channel approach, using both online and physical stores to expand to top 20 cities across India. The company states, this fiscal year, it aims to open 10 to 12 bugatti brand stores.
Sirish Kumar, CEO, AstorMueller India, notes, the company sees tremendous potential in this partnership, and is confident that it will reshape the premium footwear market in India.
