31 March 2022, Mumbai:
After opening its latest retail outlet in Patna, Bihar, Stitched Textiles’s menswear brand Barcelona plans to open 200 stores across India by March 2023.
Barcelona’s new store in Patna features a wide range of men’s western-style casual wear including an entire wall dedicated to denim.
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The spacious store houses a wide array of logo and slogan t-shirts as well as more formal blazers and accessories.
Barcelona also plans to scale up its business-to-business mobile app that is designed to facilitate the business’ wholesale retail operations and expand its distribution network.
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In order to scale up its operations, the business will hire an additional 300 sales officers.
Launched in 2015, Barcelona currently has a retail presence in cities including Ahmedabad, Vadodara, Indore, Jaipur, Bhopal, Ranchi, and Kolhapur among others.
The brand aims to target Tier II and III cities to tap into the non-metro market for branded apparel which the business sees as a large growth opportunity.
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CREDITS: Fashion Network report.
