Biba launches 'Biba Werk It' workwear line for Women
02 March 2023, Mumbai
Biba, the ethnic wear and lifestyle brand, has unveiled a new line of workwear called 'Biba Werk It', which is now available both in stores and online.
According to Biba's announcement, the collection offers practical, craft-inspired garments for the office that allow wearers to move freely and comfortably. The line features blazers in traditional textiles, loose yet streamlined kurta sets, and tunics, all with a color palette that leans towards blues and neutrals to give a professional feel while remaining identifiable as inspired by traditional desi clothing.
Biba, which initially began as an ethnic wear brand, has diversified its product range in recent years to include sleepwear and athleisure lines in response to changing consumer trends. With the launch of its latest line, the brand is addressing the needs of women returning to the office after the pandemic and seeking more relaxed and individualistic clothing options compared to their previous work attire.
In addition to expanding its product selection, Biba has been rapidly opening brick-and-mortar stores across India, including recent store openings in Dehradun, Agra, Noida, Raipur, and Gurgaon, among other locations.
