27 July 2022, Mumbai:
Biba, a Women’s ethnic wear and lifestyle brand trusted as in a destination for Indian ethnic wear shopping for women in India has launched a new store @ Lulu Mall, in Lucknow (U.P.). It is a part of its pan-India brick-and-mortar development.
Mixing its signature desi office-ready attire, ethnic wear, and lifestyle brand Biba has an inspirational workwear line.
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Biba's whole apparel line is now available at the new store, including kurtas, accessories, fusion wear, girls' clothes, event wear, and loungewear.
Alongside its pan-India store network, Biba also retails from its dedicated e-commerce store. The brand, launched in Mumbai in 1988, specialises in kurtas and has expanded into loungewear and work-from-home wear styles, in response to evolving consumer tastes due to the pandemic.
(Fashion Network Report)
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