Biba: Taproot Dentsu, bags the creative duties
17 March 2022, Mumbai:
Taproot Dentsu has bagged the creative duties for Biba, an Indian ethnic wear brand. The agency will be responsible for conceptualising campaigns for Biba's spring-summer collection 2022.
This account was won post a multi-agency pitch and will be serviced by Taproot Dentsu's Gurugram office.
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Taproot Dentsu has bagged the creative duties for Biba, an Indian ethnic wear brand.
The agency will be responsible for conceptualising campaigns for Biba's spring-summer collection 2022. This account was won post a multi-agency pitch and will be serviced by Taproot Dentsu's Gurugram office.
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The focus will be on the brand’s fresh perspective on today’s woman and its commitment to providing her ample choice in terms of outfits, irrespective of the occasion.
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CREDITS: Brand Equity Campaign India Financial Express (The news article has not been edited by DFU Publications staff).
