09 August 2023, Mumbai
Women's ethnic wear and lifestyle brand, Biba, has expanded its retail reach by opening four exclusive outlets in Ballari, Vadodara, Mangalore, and Kannur. With these new stores, Biba aims to tap into diverse customer segments through physical retail spaces.
EOSS
Biba enthusiastically announced a flat 40% discount during their End of Season Sale via Facebook, sharing the locations. The new Vadodara store on Race Course Road bolsters the brand's presence in Gujarat.
Omnification
In Ballari, a first-floor outlet offers occasion wear and ethnic styles from the summer collection. Mangalore also welcomed Biba's store on MG Road.
Meanwhile, in Kannur, Biba showcases its women's and girls' ethnic lines alongside fusion collections, accessories, and kurtas. Beyond India, Biba operates brick-and-mortar and e-commerce stores, with international locations in Nepal and Malaysia.
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