Brand Tasva opens flagship boutique in Mumbai

26 August 2022, Mumbai

Launched by TarunTahiliani and ABFRL in 2021, brand Tasva has opened a flagship boutique in Mumbai. With its name derived from the combination of two Sanskrit words Tat (that) and Sva (mine), brand Tasva was launched last December and offers ethnic menswear in signature Tahiliani style at accessible price points. This collection allows customers to buy into Tahiliani’s design codes, including modern Indian silhouettes, careful construction and celebration of traditional crafts.

The 4,000-sq-ft Mumbai flagship store will stock a comprehensive range of products, including a wide range of sherwanis, bandhgalas, achkans, kurtas, kurta sets, bundis and bundi sets. Tasva also retails accessories like safas, sarpeches, brooches, pocket squares, buttons, stoles and shawls, making the store an exciting destination for the fast-approaching festive season.

The décor is very much in sync with TT’s design ethos, championing modern India through a global lens, and uses sumptuous materials like wood, brass, and aged Rajasthani architraves as a doorway to a new world of Indian fit. The store has been conceptualized to appeal to a customer with a contemporary mindset who is rooted in the best of local tradition.