Centro Brands targets Gen Z shoppers with new footwear brand in India
25 April 2022, Mumbai:
Retail business Centro Brands plans to target Gen Z shoppers by launching the US-based footwear brand Toms in India.
The launch will begin with the unveiling of the brand’s Spring/ Summer 2022 collection. Centro Brands will launch licensed Toms footwear in the Indian market.
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It will also open around 20 Toms stores across India in the next three years. Simultaneously, it will retail on online multi-brand stores, and offline stores including Tata CLiQ, Tata CLiQ, Myntra, Ajio Gold, and Nykaa.
Madhav Bollam, Director, Centro Brands points out, that besides being trendy and comfortable, Toms shoes are also socially responsible and purpose-driven.
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Its Earthwise range offers ecological and vegan sneakers manufactured from recycled and recyclable materials that appeal to Gen Z. Toms’ signature shoe is a versatile slide-on sneaker-like shoe made with a blend of materials including recycled cotton canvas.
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