Clovia partners Zepto to redefine lingerie shopping in India
Leading Indian brand specializing in lingerie, sleepwear, and personal care, Clovia has partnered with quick commerce company, Zepto to transform the shopping and delivery experience for intimate wear in India. This collaboration aims to deliver Clovia's stylish and comfortable products—including lingerie, nightwear, shapewear, and activewear—to customers across 18 cities in under 10 minutes. The targeted cities include Mumbai, Bengaluru, Delhi-NCR, Chennai, Hyderabad, Lucknow, Pune, Kolkata, and Jaipur.
This partnership underscores Clovia's commitment to innovation and responsiveness to the growing consumer demand for quality products delivered swiftly. By teaming up with Zepto, Clovia seeks to create innovative shopping experiences for its customers, notes Soumya Kant, Co-Founder and Chief Growth Officer of Clovia.
Clovia will offer over 100 of its most popular styles through Zepto. This curated selection encompasses bras, panties, shapewear, sleepwear, and activewear, designed to cater to a wide range of preferences and needs.
The collaboration with Zepto also enables Clovia to strengthen its digital presence and expand its omnichannel network. This strategic move facilitates meeting the demand in Tier I and II cities, providing customers with a seamless and efficient shopping experience.
Clovia has been proactive in integrating technology to enhance customer experience. For instance, the brand introduced Bra-Bot, an AI-based online chatbot designed to assist customers in selecting the right innerwear, thereby bridging the gap between online shopping and the personalized assistance typically found in offline retail environments.
In March 2022, Reliance Retail acquired an 89 per cent stake in Clovia's parent company, Purple Panda Fashions, for Rs 950 crore. This acquisition is part of Reliance Retail's strategy to bolster its portfolio in the intimate wear segment, having previously acquired stakes in other lingerie brands like Zivame and Amante.
Through strategic partnerships and technological innovations, Clovia continues to redefine the intimate wear shopping experience in India, emphasizing convenience, quality, and customer satisfaction.
