27 February 2023, Mumbai
Flexnest has forayed into athleisure clothing with the launch of its new range of workout clothes.
The initial portfolio of active workout clothing brings to female customers a premium range of leggings, sports bras, capris, and vests. The unique athleisure clothing is made available in all sizes ranging from XS, S, M, and L to XL in three popular colors – black, green, and blue.
The new offerings are aimed at enabling women in their bid to feel more comfortable and at ease during training and workout sessions. The brand’s innovative SuperFlex fabric is not only effective during workouts but equally comfortable to sport as loungewear. The unique fabric, adaptable to all needs, is engineered and specifically tailored to give customers the feeling of a second skin with all the coverage one needs when moving.
Built for the body in motion, Flexnest, which opened two years ago, now wants to focus on growing further with the launch of its active wear.
The athleisure category is one of the fastest-growing categories in India, growing at 15 per cent to 20 percent year on year. Being a millennial-driven trend, athleisure is growing at a phenomenal rate not only in urban cities but also in tier II and tier III regions.The size of the segment is over Rs 54,000 crores and growing rapidly.
