Forever 21 to launch new store in China

23 June 2022, Mumbai:

Making its third attempt to enter China, renowned US apparel retailer Forever 21 plans to launch a new bricks-and-mortar store in the country by June end.

As per an Apparel Resources report, the fashion retailer will open its physical store at the Jingjiang Impression City shopping centre in Taizhou. The brand tried to re-enter China last year by selling exclusively online through platforms such as Vipshop and Pinduoduo.It also launched a store on Alibaba’s Tmall marketplace.

Founded in 1984, Forever 21 sells accessories, beauty products, home goods and apparels for women, men and children. The brand is a fashion retailer of women's, men's and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers.

In July 2016, Aditya Birla Fashion and Retail acquired the exclusive online and offline rights to the India network of Forever 21. The brand reaches out to customers in over 300 towns and cities of the country to meet the aspirations of the fashion conscious women and men.

It is one of the most searched brands online and occupies a unique position in the fast fashion space.

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