Go Fashion to invest in omnichannel steadily

04 April 2022, Mumbai:

The brand, which sells women's bottom-wear clothing under Go Colors, is boosting omnichannel engagements for a seamless consumer experience, building on a technology-driven growth strategy to reach consumers in Tier-I to Tier-III cities, and realizing its expansion plans for current and emerging markets, it said in a statement after opening its 500th exclusive brand outlet in India.

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Go Fashion to open 120-130 stores year on year.

“Achieving the milestone of building 500 stores is a 5-year dream come true for us.

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We look forward to launching more designs while providing more brand destinations for our consumers and achieving more such milestones.” We look forward to continuing our innovative and creative approach in the coming years,” said GoFashion India CEO Gautam Saraogi after opening the store in Pune.

The company was founded in 2010 and has an 8% market share in the branded women's bottom wear market.

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CREDITS: ET yadabuzz Pen18 Urall News (The news article has not been edited by DFU Publications staff).